Marketing strategy of Kimberly Clark corporation

Marketing strategy of Kimberly Clark corporation Kimberly-Clark Corporation has incorporated in Delaware in 1928. The Corporation is a global health and hygiene company focused on product innovation and building its personal care, consumer tissue, K-C Professional Other and health care brands .The global brands are Huggies, Pull-Ups, Little Swimmers, GoodNites, Kotex, Lightdays, Depend, Poise, Hakle, Page, WypAll, Kimtech, KleenGuard and Kimcare. A number of the Corporations products, such as diapers, training and youth pants, incontinence care products, disposable wipes and various health care products as Nonwovens, Surgical Drapes and Gowns, Infection Control Products, Face Masks, Digestive Health, Pain Management and Other Disposable Medical Devices. The Corporation is organized into operating segments based on product groupings. These operating segments have aggregated into four reportable global business segments: Personal Care; Consumer Tissues-C Professional Other; and Health Care. Personal care products group is a leading business group. The products are sold under a variety of brand names, including Huggies, Pull-Ups, Little Swimmers, GoodNites, Kotex, Lightdays, Depend, Poise and other brand names. This group contributed 44 % revenues by business and leaded revenues in 2009. Corporate responsibility: VOLUNTARILY PERFORMING SOCIAL RESPONSIBILITY ACTIVITIES At the core of Kimberly-Clarks values lies a commitment to caring for the communities where the corporation lives and works . From 25 North American hometowns to the 35 countries in which the corporation operate, the employees are steeped in the traditions and activities of each community. Through the philanthropic efforts and partner organizations, K-C is committed to creating a better life for families around the world, strengthening the communities and being a responsible steward of the environment. In 2009, K-C and the employees donated a total of $22.7 million in cash and product to causes worldwide and more than $900,000 to match time volunteered by U.S. employees as part of the Community Partners program. THE CHALLENGE OF SUSTAINABILITY K- C changes to reduce product packaging in 2009 in Korea and U.S and Europe In Korea: With the Korean Ministry of Environments policy to reduce packaging, Yuhan-Kimberly has signed a voluntary pact to reduce secondary packaging between 2008 and 2012. In 2009, Yuhan-Kimberly changed the packaging of feminine sanitary napkins to a lighter material by using a plastic bag instead of paper. In U.S. and Europe: Kimberly-Clark Professional launched new refill packs for Scott facial tissues. The innovative refill packs contain 14 percent more tissues than existing cartons at no extra cost to the customer, and with no added storage space. CLIMATE CHANGE With goal is to achieve a year-on-year reduction of carbon dioxide equivalent emissions per unit of global production for manufacturing and emissions related to U.S. product transportation.Kimberly-Clark is committed to reduce its greenhouse gas emissions by increasing energy efficiency at manufacturing sites and finishing product distribution. Many strategy have done such as : Developing a Global Climate Change Management Strategy for K-C in 2008. Using units report their growth plans through 2015 to project emissions for each business and for the company as a whole to set a corporate greenhouse gas (GHG) emissions reduction target. GHG emissions from manufacturing decreased more than 7 percent between 2005 and 2009 The Global Sustainability Strategy Team helps business units to implement measures and report their progress . THE COMPANY ENGAGES WITH EXTENAL STAKEHOLDER The company engages with a wide range of stakeholders investors, consumers, employees, communities, non-governmental organizations . Customers, shoppers and users : Environmental campaigns, e.g. recycling stations in Wal-Mart stores in Costa Rica and consumer education in Taiwan Product labeling , including environmental labels such as the Forest Stewardship Council (FSC) logo Online information e.g. ANDREX sustainability zone and HUGGIES sustainability website Suppliers : Sustainability guide for suppliers Communication of our fiber policy Supplier Sustainability Summits Governments and Non-governmental organizations Meetings between mill staff and local government officials, e.g. on discharge permits to air and water, incentives for energy reductions World Business Council for Sustainable Development work including Sustainable Forest and Paper Initiative, Future Leaders Team, water, and ecosystems Contribution to industry initiatives such as industry body, EDANAs sustainability reports THE CRISIS MANAGEMENT : The world faced the largest global economic downturn in more than 70 years which brought extraordinary challenges and opportunities for Kimberly-Clark.Global economic conditions could continue to adversely affect the Corporations business and financial results.Unfavorable economic conditions, including the impact of recessions in the United States and throughout the world, may continue to negatively affect the Corporations business and financial results.Significant increases in prices for raw materials, energy, transportation and other necessary supplies and services could adversely affect the Corporations financial results.Increases in the cost of and availability of raw materials, including pulp and petroleum-based materials, the cost of energy, transportation and other necessary services, supplier constraints, an inability to maintain favorable supplier arrangements and relations or an inability to avoid disruptions in production output caused by events such as natural disasters, power outages, labor strikes, and the like could have an adverse effect on the Corporations financial results. Kimberly-Clark team reacted quickly and focused on cost reduction, margin improvement and cash flow..At the same time, the corporation has continued to take steps to build for the future and drive sustainable, long-term growth for our shareholders while leading the world in essentials for a better life. Kimberly-Clark Corporation delivered all-time record cash flow. This outstanding cash generation allowed Kimberly-Clark to invest more than $750 million in strategic acquisitions in targeted growth initiatives and organic sales about 3 percent and improved corporations profitability, which translated into a 12 percent increase in earnings per share. STRATEGIES Company strategies à ¢Ã¢â€š ¬Ã‚ ¢ Manage portfolio to balance growth, profitability and cash flow à ¢Ã¢â€š ¬Ã‚ ¢ Invest in brands, innovation and growth initiatives Business Unit Strategies Win globally in personal care: K-C will grow its strong positions in this high-margin business by leveraging its powerful brands and providing winning innovations. Targeted growth and margin improvement in consumer tissue: K-C will bring differentiated, value-added innovations to grow and strengthen its brands while focusing on net realized revenue, improving mix and reducing costs. Drive rapid growth throughout K-C international (KCi), with a particular focus on china, Russia and Latin America: K-Cs business in Asia, Latin America, the Middle East, Eastern Europe and Africa will continue to execute targeted expansion and growth plans, take advantage of attractive market opportunities and deploy K-Cs strong brands and innovation capabilities. Grow in higher margin segments in K-C professional (KCp) and health care: K-C will continue to shift mix to faster-growing, higher-margin segments within KCp and health care, including safety and wiping in kcp and medical devices in health care. Leveraging the power of K-Cs brands: K-C has increased strategic marketing spending by nearly $300 million over the last five years and plans to continue to accelerate spending faster than sales through 2015 to support product innovation, growth in KCI and to further improve brand equity and market share. Innovate: K-C has a strong legacy of innovation. In fact, we have created five of the eight major consumer product categories in which we compete. K-Cs innovation philosophy is based on identifying insights into what consumers and end-users want and need and then translating those insights into innovative solutions that generate growth. Innovation investments going forward will focus on improving existing brands, enhancing margins and exploring new category opportunities. VISION, MISSION, GOAL Vision To enhance the Health, Hygiene and Well Being of People Everywhere, Every day. Mission To enhance the Health and Hygiene of people in Africa through quality, trusted and intelligent solutions that clean, care and protect.

Khaled Hosseini Essay

A single event can shape the rest of a lifetime. Redemption is a way that makes up for the cause of the guilt. The Kite Runner is very much a â€Å"novel of redemption. † The main character, Amir, has to find a way to redeem himself after having betrayed Hassan. Sanaubar, likewise, must find redemption. Baba resolves his past guilty by doing good deeds First, Amir redeems himself by steps into courage and rescues the son of his brother Hassan Redemption is the act of saying or being saved from sin, error or evil, which the main character Amir seems to need the most. Amir lives with the guilt he has built up over the years because of one incident from his childhood. Amir’s father’s words still echo through his head â€Å"A boy who won’t stand up for himself becomes a man who can’t stand up to anything. † Pg (24). Although Amir destroyed the lives of many people, and he has had more than one opportunity to redeem himself of his guilt, he is not the selfish little boy he once was. Before Amir can go on the road to redemption, Amir must realize that he can’t go back and change what he has done as a child, and he must find inner peace. Although if it was not for Amir’s actions as a child, Sohrab never would have needed to be saved in the first place but by saving Sohrab, the last piece of Hassan’s life, does make a difference. From the moment he chose to turn his back on Hassan, there were many chances where â€Å"There’s a way to be good again† (238). For all his wrongdoings, but he chose not to take any of these. Sohrab was his last and only chance for redemption. â€Å"I have a wife in America, a home, a career and a family†. But how could I pack up and go back home when my actions may have cost Hassan a chance at those very same things? And what Rahim Khan revealed to me changed things. Made me see how my entire life, long before the winter of 1975, dating back to when that singing Hazara woman was still nursing me, had been a cycle of lies betrayals and secrets† (238). Amir finally became the man who stood up for himself and his sins. Throughout his childhood, Amir looked for his father’s affection and he never could get it. His father had said â€Å"I’m telling you, Rahim, there is something missing in that boy (24). Amir’s father would have been proud of him at this very moment because that was all he had wanted from him. The guilt that was built over the years was finally put to rest at the safety of Sohrab. In Afghanistan when Amir stood up for Sohrab and Assef aggressively beat him up, Amir had said â€Å"My body was broken just how badly I wouldn’t find out until later but I felt healed. Healed at last. I laughed. † (289) which showed Amir had come to terms with what he had done as a child and was finally felt relieved. Although he was getting beat up, it did not matter anymore, he just wished he had stood up to Assef years ago, and maybe he would have earned his redemption in that alley. Second, In the novel Baba Seeks redemption by treating Hassan well and always remembering his birthday. Amir and Baba were planting tulips, when Amir had asked Baba if he’d ever consider getting new servants And Baba said ‘’Hassan’s not going anywhere, he’d barked. He’s staying right here with us, where he belongs. This is his home and we’re his family. He had wept, wept, when Ali announced he and Hassan were leaving us. † (237).

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The Racial Justice Social Movement - 895 Words

The Racial Justice Social Movement Introduction Civil Rights Movements recollections are responsible for shaping how people behave in society as well as the numerous protests on human rights that are seen in present day. What was evidenced back in the 1950s and 60s was focused on breaking racial barriers which were centered around degrading, confining and marginalizing the minority population of the United States. The case is relatively different in present day, what is conceptualized is a case of people supporting the movement driven by different purposes. With the history of what transpired throughout time is what shapes our daily politics. Social movements of the 19th and 20th Century are responsible for shaping progressive thought. The movements were driven by the need for racial disenfranchisement with legal requirements of segregation were constitutionally inconsistent with a focus on its eradication. What was conceptualized back in the early 20th Century is a case scenario where the women suffrage, environmental protection to dismantlement of Jim Crow laws. These were considered as relatively utopian ideas but that is not the case in present day where they are considered as being common sense. Radical issues for yester years have been considered into mainstream policy formulation of present day. During the 20th Century, the whole process reads as some of the most progress accomplishments until present day. The whole process of social justice was conceptualizedShow MoreRelatedRacial Profiling And The Civil Rights Movement1239 Words   |  5 PagesGiselle Cordero PSCI 246: Social Movements Outline Topic/Question: Have Black Lives Mattered? – Racial profiling in the justice system, increased incarceration of African Americans and the idea of â€Å"White Privilege† persists in the United States. 1. 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